San Francisco-based Union Bank, with 55 branches in San Diego County, has selected San Diego to test market a new advertising campaign starting this month. Rollout in other markets is scheduled to begin in spring 2020. The bank said its rebranded visual identity will include new marketing collateral, new apparel for employees and a redesigned website that provides more ways for customers to connect with bank experts. TV and radio commercials, billboards, social media and digital ads also are planned (click this link for :60 YouTube, www.youtube.com/watch?v=d5jwbrwYM54). The campaign’s tagline, “Your Details Matter,” will focus on the bank’s ability to help each client reach his or her financial goals, a statement said. From just starting out to owning a business, buying a home or managing wealth, the ad campaign will zero in on the emotions of life moments that intersect with significant financial decisions, emphasizing the importance of having the right financial partner at your side, the bank said. The “Your Details Matter” campaign was developed with Detroit-based Campbell Ewald, Union Bank’s agency of record since July 2017.
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iHeartMedia San Diego has announced host lineup changes at its KMYI-FM Star 94.1 radio station. The 6-to-10 a.m. slot now features co-hosts Jesse Lozano and Tati Santiago for the “Jesse and Tati in the Morning” show. Previously, Lozano was solo morning host and Santiago was a morning host at iHeart sister station KSSX-FM Jam’n 95.7. Also, Deana Bennett is now the 2 to 6 p.m. afternoon drive host on Star 94.1, as well as serving as assistant program director, the station said. Previously, Bennett was an on-air personality with Lozano in the mornings. Star 94.1 calls itself “San Diego More Music, More Variety Station” and airs music from such artists as Pink, Maroon 5, Taylor Swift, Ed Sheeran, Katy Perry and Shawn Mendes. iHeartMedia San Diego operates seven radio stations in San Diego.
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Local Media San Diego has announced Samantha “Sam” DeJesus has been named producer for its “Jagger & Kristi” morning radio show hosted by husband-and-wife couple Mark and Kristi Jagger on XHRM-FM Magic 92.5. DeJesus has been interim producer in place of Sheryl Love, who left the station in July. DeJesus started at Local Media as an intern in the radio promotions department while attending Miramar College. She later joined the production and programming departments working as a board operator and handling production and voice-over work on Magic 92.5, as well as sister station XTRA-FM 91X. Local Media San Diego operates three local stations, including XHRM-FM Magic 92.5, XTRA-FM 91X and XHTZ-FM Z90.3.