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October 28, 2019

Experiences For Mankind (EFM) has appointed a new leadership team, relocated their corporate headquarters and restructured in an effort to create an employee-first culture and align better with client demand. Javier Iniguez has been named a majority partner and Morgan Graham as a minority partner. As part of the new structure, Iniguez will take on the role of CEO, and Graham has been named chief marketing officer. Iniguez joined EFM in 2003 as a senior art director. Most recently, he has served as president and chief creative officer overseeing strategy and creative for such clients as Siemens, GE, Kaiser Permanente and The Seany Foundation. Graham has spent 11 years at EFM. The company said she will advocate for clients’ success and an improved experience for both clients and the clients’ customers in her new role. EFM recently relocated its headquarters to a 4,200 square-foot-space in East Village. Founded in 1997, EFM clients have included Microsoft, Mirage Hotel and Casino, Sony, Ballast Point, Siemens, Lytx and Cobalt Robotics. The company reports a 30 percent revenue growth year-over-year for 2019.

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Cloud-based digital marketing tech agency Mapp has promoted Maurizio Alberti to VP of global sales. The San Diego company said Alberti, with 15 years of digital marketing industry experience, will be responsible for the value chain, from defining and planning sales goals and strategies to driving revenue growth, ensuring customers loyalty and partner satisfaction. He also will oversee the development of Mapp’s annual sales plan and define sales policies and practices. In 2013, Alberti began working with Teradata Corp. as a managing director based in Italy. In 2016, when Teradata evolved into the international marketing cloud provider Mapp, Alberti was in charge of the company’s European business. Before joining Teradata, Alberti worked as a managing director for marketing specialist eCircle Ltd.

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The San Diego Community Newspaper Group (SDCNG), publisher of seven local community newspapers throughout San Diego County, has added an eighth. The College Times Courier, with a circulation of 10,000, will cover news happening in San Diego’s Rolando and College communities near San Diego State University. It will publish on the third Friday of the month. According to SDCNG publisher Julie Main, the College Times Courier was created in response to community members and business leaders who approached her about returning coverage and distribution of the Mission Times Courier to the College Area. College Times Courier’s editorial team will be led by Jeff Clemetson, currently also editor of SDCNG’s Mission Times Courier and La Mesa Courier newspapers. In March of this year, SDCNG acquired the Mission Times Courier, along with other SDCNN previously owned papers, including the San Diego Uptown News, La Mesa Courier and San Diego Downtown News. SDCNG also publishes the La Jolla Village News, Beach & Bay Press, covering Pacific Beach, and the Peninsula Beacon, covering Point Loma.