For the seventh year in a row, Taco Bell is bringing back its “Steal a Base, Steal a Taco” giveaway promotion for the 2019 World Series, which begins Tuesday, Oct. 22. Once the first base is stolen in the World Series, Taco Bell will announce the redemption day and time when fans can receive a free Nacho Cheese Doritos Locos taco at participating Taco Bell locations. “Heroes aren’t born, they’re made,” says the announcer during Taco Bell’s 15-second TV commercial. The spot includes players for the Los Angeles Dodgers and New York Yankees, two teams not playing in this year’s World Series. Last year, Taco Bell selected Nov. 1, between 2 and 6 p.m., for the giveaway after Boston Red Sox right fielder Mookie Betts stole second base in the first inning of Game 1 in the World Series.
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San Diego-based Power Digital Marketing has announced its acquisition of Factorial Digital, with offices in New York City, and Charleston, South Carolina. Financial terms of the deal were not disclosed. The combined company with 110 employees will be called Power Digital Marketing. Factorial was founded in 2015. Power Digital Marketing was founded in 2012. “Power Digital and Factorial were made from the same DNA with a commitment to drive results, challenge the status quo and deliver stellar customer service as an extension of our clients’ teams,” said Grayson Lafrenz, CEO, Power Digital. “Factorial is a partner we have known for years and what excites me most is the reputation that Factorial has established for itself, which can be largely attributed to its leaders’ and team’s ability to drive results. I know this partnership will be a huge win for us all, and most importantly, for our teams and clients.” A Power Digital spokesperson said negotiations are underway for additional mergers and acquisitions, including some San Diego-based firms.
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KFMB 100.7-FM has promoted Karen Harlow to full-time, weekday on-air host. Mike Vasquez, director of programming at KFMB-FM, said Harlow, who goes by the nickname “Cha Cha,” will host from 3 to 7 p.m. weekdays and from 10 a.m. to 2 p.m. Saturdays. Harlow, who has worked in radio for about 40 years, joined KFMB-FM in July for weekend, fill-in roles. Previously, she was at XPRS 105.7 MAX-FM since June 2016 before that station went off the air in December 2018. The native San Diegan and SDSU graduate started her radio career in the 1980s with San Diego’s XHTZ-FM Z-90 for 12 years followed by KHTS-FM Channel 93.3 for 10 years. She then worked in Los Angeles as an anchor and reporter on KNX-AM 1070 Newsradio before joining MAX-FM.