Simone’s international career began in 2003, during his time at Leo Burnett in Milan where he was assigned to work on McDonald’s global campaign “I’m Lovin’ it”. Simone wrote rap lyrics in both Italian and English, and then flew to Los Angeles to record a series of music commercials at the Record Plant Studio in Hollywood.
After being chosen as one of the 12 best creatives in the world by the Clio Awards in Miami, in 2005 he was hired by Jung Von Matt in Hamburg as senior copywriter. There he joined an international creative team called Jung Von Matt/9.
In 2006, TBWA\Chiat\Day NY knocked on his door and invited him to the Big Apple. They sponsored him on a O-1 Visa and hired him as Global Creative Director. Thus began his adventure in the network he ventured within until 2009, between the TBWA offices of New York, London, and Los Angeles. After an intermission of freelance work on an international level, Simone moved to San Diego, where he created television commercials and events for ASICS.
In 2014 he moved to San Francisco after Chuck McBride personally hired him as the Creative Director of Cutwater. During his time at former TBWA San Francisco shop, he led the creative work on the Google and Ubisoft accounts. In 2015 AKQA San Francisco offered him the opportunity to become Activision’s Creative Director. His work for the launch of the new “Infinite Warfare” campaign in the Call of Duty saga earned him the Gold Lion in the Cyber category at Cannes in 2017. From that point on, Simone began freelancing and providing creative consulting at a global level, working for various companies such as LinkedIn in San Francisco, Byton in Shanghai, and Zurich University of the Arts in Hong Kong.
In January 2022, Simone joined Wunderman Thompson NY as Group Creative Director, working across global accounts and leading creative on new business pitches. His passion for creativity drives him to share his learnings with students through lectures at Miami Ad School and LMU in Los Angeles or mentoring the next generation of creatives at San Francisco Portfolio School and One Show. Simone is the creator and host of TRANSATLANTIC, a video podcast with a lot of water. Its 54 episodes feature advertising legends such as Sir John Hegarty, Bozoma Saint John, Jeff Goodby, and Cindy Gallop.
As Group Creative Director of Wunderman Thompson NY, Simone has been committed to improving the virtual workplace environment. Disappointed with his first-day onboarding through Zoom from his home in San Diego, Simone launched a brand new program by enrolling new hires from all over the world in the metaverse. Learn more about the project here.
In addition to these accomplishments, Simone is also the founder of 3DOTSFILM, an idea lab that creates branded entertainment for worldwide clients. In Simone’s own words, he is “batshit when it comes to ideas.” This sentiment rings true in this ambitious viral short film written and produced by Simone.
The film, NVIDIA : The Ruler, features a man strapped on a couch in his living room free falling from 10k feed, in the middle of the Arizona desert.
Thanks for being a part of One Club Simone! Learn More about Simone and his work here.