Video creators in San Diego wear a lot of hats, sometimes all on the same shoot. This panel digs into the ever-evolving local production landscape, exploring how creators keep their artistic voice alive while delivering commercial work. We’ll discuss how the city supports (or limits) production, and what it takes to build something meaningful in a market driven by scrolls, sales, and storytelling.

Whether you're working with just a tripod, leading a small team, or clocking in with a timecard, this conversation offers a perspective from every angle.

Key Discussion Topics:

The Evolving Video Landscape: Perspectives from Diverse Production Models

Through the lens of a solo freelancer, small team, and in-house studio, explore how the San Diego video industry is shaping up by examining trends in client needs, budget allocations, and the types of projects thriving locally.

The "Art x Commerce" Equation - Navigating Creative Vision in a Commercial World

Delve into the realities of the industry where creative vision often needs to serve a commercial purpose. We’ll explore how our panelists balance artistic integrity with client objectives, find the "sweet spot" where both align, and overcome challenges where commerce might initially overshadow art.

Filming in San Diego: The Good, The Bad, and The Beautiful

Gain practical, real-world insights into the advantages and challenges of producing video content in San Diego. The discussion will cover the benefits of diverse locations and favorable weather, as well as the practicalities of navigating local permitting and the evolving production infrastructure compared to larger industry hubs.

Get your tickets today!

📅 Thursday, July 10, 5:30-7:30PM PT
Red Door Interactive