Today, a brand has to be much more than just a slick logo and a foursquare website. In the ceaseless commercial onslaught of the digital economy, brands have to stand for something in order to stand out. They must be built on a strategic foundation that is the product of countless hours of research, discovery, and innovation. Join David Traina, President of Traina Design, for a fireside chat on the process that his agency employs to build brands—from strategic positioning to visual expression—that are engineered for long-term success.

DAVID TRAINA

President, Traina Design

David’s passion lies in the development, launch and evolution of powerful brands. As founder and president of Traina, David leads the agency’s strategic branding efforts with a focus on highly creative and compelling brand experiences.

Beyond spearheading identity systems for new brands, David also guides the development of campaigns for some of the world’s most recognized and established brands, including Facebook, Brooklyn Brewery, Microsoft, Uniworld, Taylor Guitars, Qualcomm and more.

David began his career as a graphic designer at age 15, working at advertising agencies and design firms in Atlanta, Salt Lake City, and Seattle before opening Traina Design in 2005. He lives in North County with his wife and four kids, and surfs 11th Street in Del Mar with a 6’0” twinzer.