Let’s face it: B2B marketing has a reputation of being boring. Long sales cycles, stale brands, complicated products – we’ve heard it all. But that doesn’t have to be the case. Learn how to ignite your brand’s personality in this INSPIRE session with B2B marketer, Shelley Callahan, Marketing Director, Pharmacy Solutions at Mitchell International. Callahan will share case studies and best practices from her experiences in high-tech, bio-tech and healthcare industries, transforming traditionally “boring” brands with marketing that connects and captivates. Learn more about:

• BRAND AWARENESS: Leveraging your brand to accelerate long sales cycles
• CONTENT STRATEGY: Bringing the brains and beauty to your brand
• SALES SYNERGIES: ABM and the sales partnerships that make you a rockstar
• CUSTOMER EXPERIENCE: Creating powerful moments that delight prospects and customers

BIO:

Shelley Callahan is a marketing leader with a history of launching brands from scratch to market success. Named as a Mitchell International MVP, a finalist as a ‘Women to Watch’ by the San Diego Business Journal and the Past-President of the San Diego American Marketing Association, Callahan is an engaging speaker who weaves business strategy with real world marketing expertise into solid takeaways for audiences.

Currently the Marketing Director for Mitchell, Pharmacy Solutions; Callahan is responsible for strategy and execution on marketing initiatives, oversees three product lines and hosts the new mPower podcast. For nearly twenty years, Callahan has been helping companies achieve their business goals through branding, digital and traditional marketing. Her expertise extends to a variety of verticals including healthcare, high-tech, biotech, financial services and sports. Callahan has her MBA from the University of San Diego where she is also an adjunct professor.