What steps has your agency taken to remain operational during the COVID-19 crisis?
We have pivoted from creating destination marketing videos to creating a revolutionary type of direct to customer destination travel guide app.
What have you learned to do better during this time (as an agency)?
To focus on capitalizing on our video and still library and vast network of travel journalists.
What have you learned to do better during this time (as an individual)?
To let go of past ways of working and thinking to embrace out of the box thinking and profit centers.
How have you responded to the changes in your client’s business strategy?
Our clients will be hurting for the foreseeable future. So, we are going direct to customers.
In what ways has quarantine sparked your creativity?
It is exciting when you cast off old ways of doing things and set sail on a new adventure of opportunities. What has sparked my creativity is not focusing on what has been lost but what and where are the opportunities.
How do you stay productive at home? (aka: kids, school, spouse, laundry)
Discipline… lots of self-discipline!
What’s the funniest thing that has happened in the background of your zoom session?
I was giving a seminar on Instagram and a video of a guy running out of toilet paper popped up on my live cell feed.
Given our current circumstance, what opportunities do you foresee for yourself or agency that can provide solutions?
Visitor Bureaus sole purpose is to drive tourism. We will drive business directly to their company members.
Looking to the future, how do you see the marketing landscape shifting?
In my field, from national and international travel to “Drive Destinations” and “Staycations”.
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