Alexia began her career as an advertising copywriter in her hometown of Cape Town, South Africa, quickly working with global brands like IBM, Avis, AT&T, P&G, Lever Brothers, South African Breweries, and Smithkline Beecham. She has created campaigns for hotels, radio stations, food, headache pills, beer and more, and has worked on everything from omnichannel digital, below-the-line promotions, million-dollar TV ads and radio spots.

Her love of branding and business led her to taking the leap as an entrepreneur. Founding businesses became a passion, spanning diverse industries including kids toys, sports, apparel, surf accessories, and a triathlon. Her biggest business success has been creating and growing Vuka Energy Drinks.

Eighteen years later, after a stint as the Executive Director of a women’s surf environmental nonprofit, Alexia boomeranged back into the agency world. She returned as the self-proclaimed Director of Magic and Logic for a virtual agency, leading campaigns for America's Wildlife Refuges, Canon, Jackson Galaxy and the Bipartisan Commission for Biodefense amongst others. Today, she is the Chief Creative and Growth Officer for Pacific Nexus, a creative collective that unites Pacific Studio, Pacific Press, and Pacific Brandworks under one very inspired roof.

Alexia lives in San Diego as close to the ocean as humanly possible. She’s a proud mom to three wildly talented young adults who continue to surprise, delight, and inspire her daily. When she is not shaping brands, she is surfing, making music, wandering through art, and loves heading into the desert with friends, a sense of wonder, and a camping setup that somehow always feels enchanted.