The 2019 San Diego ADDYs are done but can’t possibly be forgotten. There was competition and comradery. There was dinner and celebration. There was an actual boxing ring (for real). And there were this year’s award winners.
Congratulations to everyone who was recognized for exceptional work, and to all who had the moxie to go toe-to-toe for the win, even if you didn’t (the next round will come soon enough). For the Professional Competition we had 101 pieces awards, plus People’s Choice. In total we had 13 Gold, 36 Silver and 52 Bronze awarded.
We’d also like to thank those who participated in The Raid, came to our glamorous Gala, and to our Sponsors – Neyenesch Printers, Traina Design, Blend, Cutwater Spirits, Ballast Point, Amplified Ale, NewSchool of Architecture and Design, JADA, and Perfekt Zero. Your contributions to making the ADDYs experience what it is are very much appreciated.
2019 SAN DIEGO ADDY’S WINNERS
ELEMENTS OF ADVERTISING
GOLD
Data Driven Kitchen / User Experience / MJD
Inside Out Animation / Animation, Special Effects or Motion Graphics / Mindgruve
Play for All / Animation, Special Effects or Motion Graphics / i.d.e.a.
Play for All / Illustration – Series / i.d.e.a.
Splat Photography / Still Photography Campaign / i.d.e.a.
The impact of tax reform calculator (video) / Data Driven Media / MJD
SILVER
Donate a Selfie / Animation, Special Effects or Motion Graphics / PACIFIC
Inside Out Illustration / Illustration – Series / Mindgruve
Like a Caesar / Cinematography / i.d.e.a.
Skrewball Whiskey Photography / Still Photography Campaign / Movetic
The Guild / Logo Design / Grizzly
The Guild Hotel Digital / User Experience / Grizzly
Walkabout AR App / Augmented Reality / San Diego Zoo Global
BRONZE
A Guide To Downtown San Diego / Infographic / Grizzly
Astroglide Travel Posters / Art Direction Campaign / Red Door Interactive
Astroglide Verge Campaign / Art Direction Campaign / Red Door Interactive
Donate a Selfie / Illustration – Series / PACIFIC
E-commerce site / Responsive Design eCommerce Website / Modifly
Nanome Website / User Experience / Grizzly
Skrewball Whiskey Copy / Copywriting / Movetic
CROSS PLATFORM
GOLD
Donate a Selfie (Video) / Integrated Media Public Service Campaign / PACIFIC
BRONZE
Benchmark Bouquets Identity System / Integrated Brand Identity Campaign / Grizzly
Perfect Kids /Integrated Branded Content Campaign / Perfect Bar
San Diego Aviators Campaign / Integrated Consumer Campaign-Local Campaigns / Movetic
San Diego Aviators Campaign / Online/Interactive Campaign / Movetic
SD Magazine Behind the Brands / Integrated Consumer Campaign-Local / San Diego Magazine
ServiceNow Start Now Campaign / Integrated Consumer Campaign-National / Grizzly
SJC. Go Somewhere. / Integrated Consumer Campaign-National / Civilian
Thermo Fisher: Rock the Prep / Integrated B-to-B Campaign-National / CG Life
FILM, VIDEO & SOUND
SILVER
“Be The Villain” / Branded Content & Entertainment For Online Film, Video & Sound – more than :60 seconds / Pure Cinema
“Be The Villain” / Internet Commercial Online Film, Video & Sound Campaign / Pure Cinema
Advantage – Callaway Weather Series/ Internet Commercial Single Spot/ Taco Truck Creative
Behind Greatness/ Advertising Industry Self-Promotion Film, Video & Sound/ Zion Films
Jonny Mosley’s Wildest Dreams Climb/ Branded Content & Entertainment For Online Film, Video & Sound – more than :60 seconds/ MeringCarson
Like a Caesar/ Internet Commercial Single Spot/ i.d.e.a.
BRONZE
A to Ease Video / Television Advertising – Local Single Spot :30 seconds/ Mindgruve
Africa Rocks Mission TV Spot/ Television Advertising – Up to 2:00/ San Diego Zoo Global
Donate a Selfie/ Public Service Campaign/ PACIFIC
Go to Sleep, Little Baby/ Music Video/ Amalgamated Grommets
Inside Out Video/ Television Advertising – Local Single Spot :30 seconds/ Mindgruve
Jonny Mosley’s Cattle Drive/ Branded Content & Entertainment For Online Film, Video & Sound – more than :60 seconds/ MeringCarson
Jungle Bells Radio Spot/ Radio Advertising Regional/National Single spot more than :30 seconds/ San Diego Zoo Global
Kids Free Radio Spot/ Radio Advertising Regional/National – Single spot more than :30 seconds/ San Diego Zoo Global
Rex Making Of/ Branded Content & Entertainment For Online Film, Video & Sound – more than :60 seconds/ San Diego Zoo Global
Start Now/ Branded Content & Entertainment Campaign/ Grizzly
ThermoFisher Oncomine Video/ Audio/Visual Sales Presentation/ Traina Design
Walkabout Australia Internet/ Online Film, Video & Sound Campaign/ San Diego Zoo Global
Walkabout Australia Rooisms/ Radio Advertising – more than :30 seconds/ San Diego Zoo Global
Welcome to Walkabout TV Spot/ Television Advertising – Up to 2:00/ San Diego Zoo Global
ONLINE/INTERACTIVE
GOLD
Data Driven Kitchen / B-to-B Mobile Websites, including responsive / MJD
The impact of tax reform calculator / Consumer Mobile Websites, including responsive / MJD
SILVER
Ballast Point Brewing Website / Consumer Mobile Websites, including responsive/ Traina Design
Donate a Selfie/ Public Service Online/Interactive Campaign/ PACIFIC
Donate a Selfie/ Social Media- Campaign/ PACIFIC
Introducing Organization Studio/ Microsites/ MJD
Microsoft Intelligent SecurityGraph/ Microsites/ Traina Design
Play for All/ Social Media – Single Execution/ i.d.e.a.
San Diego Zoo Giphy Social/ Social Media – Single Execution/ San Diego Zoo Global
The Endangered Waves App/ Apps, Games, and Virtual Reality – Tools & Utilities/ MJD
The Endangered Waves App/ Apps, Games, and Virtual Reality – Mobile App/ MJD
Vector Media Website/ B-to-B Mobile Websites, including responsive/ Ignyte
BRONZE
A to Ease Campaign / Online/Interactive Advertising & Promotion Campaign / Mindgruve
Cleer Website/ Consumer Mobile Websites, including responsive/ Traina Design
Donate a Selfie/ Microsites/ PACIFIC
Galapagos Tortoise VR Social/ Social Media – Single Execution/ San Diego Zoo Global
Inside Out Campaign/ Online/Interactive Advertising & Promotion Campaign/ Mindgruve
Introducing Organization Studio/ Apps, Games, and Virtual Reality – Website Based App/ MJD
Suncore foods Instagram/ Social Media – Single Execution/ Modifly
The Buck Institute Website/ B-to-B Mobile Websites, including responsive/ Traina Design
OOH & AMBIENT MEDIA
GOLD
Groovy Wall Art – 33 Installations / Out-Of-Home Campaign / Eat.Drink.Sleep.
SILVER
Jerome’s Furniture / Out-Of-Home Campaign / OUTFRONT Media
Play for All / Outdoor Board – Single Unit / i.d.e.a.
BRONZE
Donate a Selfie / Public Service Out-Of-Home Campaign/ PACIFIC
Jungle Bells OOH/ Outdoor Board – Single Unit/ San Diego Zoo Global
Kids Free Billboard/ Outdoor Board – Single Unit/ San Diego Zoo Global
REX Installation/ Ambient Media Single Installation/ San Diego Zoo Global
San Diego Aviators Campaign/ Outdoor Board – Single Unit/ Movetic
The Nat: See What’s In Our Drawers/ Outdoor Board – Single Unit/ San Diego Natural History Museum (The Nat)
The Nat: Summer 2018 Visit Campaign/ Out-Of-Home Campaign/ San Diego Natural History Museum (The Nat)
BRONZE
Downtown San Diego Booklet / Branded Content & Entertainment – Any print medium / Grizzly
SALES & MARKETING
GOLD
Cured Nutrition Packaging / Packaging Campaign / Movetic
Frankly / Packaging Campaign / BexBrands
Skrewball Whiskey Packaging / Packaging Single Unit / Movetic
SILVER
BLVR Brand Book / Brand Elements/ BLVR
Electra Bell Sampler/ Point of Purchase/ Electra Bicycle Company
Electra Bicycle Company Catalog/ Catalog Digital Booklet/Presentation/ Electra Bicycle Company
Gruvie Awards/ Special Event Materials/ Mindgruve
JRDN Menu Suite/ Menu/ Eat.Drink.Sleep.
Once Upon a Farm/ Packaging Campaign/ BexBrands
Perfect Kids/ Brand Elements/ Perfect Bar
Raccoonicorn IPA – Thorn Brewing Co/ Packaging Campaign/ Thorn Brewing Co
Traina’s SD: Locals Only Calendar/ Direct Marketing & Specialty Advertising/ Traina Design
UCSD Discoveries Magazine/ Magazine Design/ Traina Design
Walkabout Australia Invitation/ Card, Invitation, Announcement/ San Diego Zoo Global
BRONZE
Bonafide Provisions / Packaging Campaign/ BexBrands
Food Wine & Brew Celebration/ Sales Promotion Campaign / San Diego Zoo Global
GPS Cycle Computer / Brochure Single Unit / LiFT Creative Studios
New Sanford Children’s Zoo Appeal / Brochure Single Unit / San Diego Zoo Global
One Can to Rule Them All – Thorn / Packaging Campaign/ Thorn Brewing Co
Rambler Motel Stationery Suit e/ Stationery Package / Eat.Drink.Sleep.
ZOONOOZ Graphically Speaking/ Publication Design Cover/Editorial Spread or Feature – Series / San Diego Zoo Global
PEOPLE’S CHOICE AWARDS
Student: Single Line Drawings by Emad Alzahrani
Sales & Promotion: Gruvie Awards by Mindgruve
Print Advertising: Downtown San Diego Booklet by Grizzly
OOH & Ambient Media: Groovy Wall Art by Eat.Drink.Sleep.
Online/Interactive: Ballast Point Brewing Website by Traina Design
Film, Video & Sound: Advantage – Callaway Weather Series by Taco Truck Creative
Cross Platform: Perfect Kids by Perfect Bar
Elements of Advertising: Downtown San Diego Booklet by Grizzly
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